News & Views

Podcasts You Need To Listen To

by Lachie Dixon - Sep 12, 2019

Podcasts are now more popular than ever. Much of their rise in popularity can be attributed to increased accessibility and convenience. Value and knowledge can be taken away whilst washing the dishes or commuting to work. While radio and TV are seeing a decline in viewers and listeners, the on-demand nature of podcasts appeals to our busy lives. There are hundreds of daily and weekly podcasts covering a range of topics from business, economics and even cybersecurity.

WHY PODCASTS ARE THE FUTURE OF MARKETING

 

People are now spending longer commuting to work than ever before. In Melbourne, it takes a about 80 minutes on average to commute to work using public transport. That’s an hour plus of potential podcast listening time! Big brands and marketers are starting to see this, and now streaming services like Spotify and Soundcloud have seen the potential market for podcasts. In addition, podcasts can be complementary to content creation and can add value to marketing and content campaigns.

 

Due to the free nature of podcasts, revenue is raised through advertising or affiliate links, which are less obtrusive on a podcast then they are on a YouTube video. Like YouTube was 10 years ago, the podcast platform is a blank slate, open to innovation and ideas. Consumers like them because they’re convenient and valuable, while marketers like them because of the potential growth and advertising opportunities.

Below, we’ve identified a few podcasts that we love and that might be helpful to you in the Business, Technology and Marketing fields.

 

BUSINESS

 

Planet Money

 

Network: NPR

 

Duration: 20-25 Minutes

 

Hosts: Rotating

 

Subject: Economics & Business

 

Running 10-years strong and twice a week, Planet Money aims to break down what are generally seen as dull economic topics and theories into 20-minute episodes. A rotating list of hosts explore everything economics – from the impact plastic bag production has on the economy, to the entire manufacturing process of Crude Oil. The podcast spawned out of the 2008 Global Financial Crisis and continues to this day as it’s an easy to digest guide to economics in the 21st-century.

 

Link: https://www.npr.org/podcasts/510289/planet-money

 

Manager Tools

 

Network: Manager Tools

 

Duration: 30-45 Minutes

 

Hosts: Michael Auzenne, Mark Horstman

 

Subject: Management & Business

 

With a focus on training and education, Manager Tools takes topics related to Management, HR, and Communications and breaks it down into the structure of an essay. Starting with an overview of the topic, this is then segmented into points and then summarised at the end. Educational in nature, looking at legal perspectives and social trends, Manager Tools is an informative guide to HR and Management within the workplace.

 

Link: https://www.manager-tools.com/all-podcasts?field_content_domain_tid=4

 

Worklife With Adam Grant

 

Network: TED

 

Duration: 30 minutes

 

Hosts: Adam Grant

 

Subject: HR & Business

 

Adam Grant is an Organisational Psychologist. In this podcast, he looks at ideas and concepts that occur within the workplace from his point of view. Episodes seek to enhance work, creativity, and collaboration by exploring the psychological aspects of work life. From handling criticism to dealing with your emotions, TED’s Worklife podcast is for those interested in knowing how their responses to different situations can be explained by psychology.

 

Link: https://www.ted.com/series/worklife-with-adam-grant

 

TED Talks Daily

 

Network: TED

 

Duration: 10-15 minutes

 

Hosts: Various

 

Subject: Various

 

TED Talks Daily is a collection of talks given at TED conferences around the globe. You can hear thoughts from various people chatting about their ideas on every subject imaginable – from Artificial Intelligence to Zoology and even current events. These talks are given by the world’s leading thinkers and doers, bringing their expert opinion and fresh perspectives to you, every weekday.

 

Link: https://radiopublic.com/ted-talks-daily-69aZB6

 

TECHNOLOGY

 

Clockwise

 

Network: Relay FM

 

Duration: 30 Minutes

 

Hosts: Dan Moren, Mikah Sargent

 

Subject: Technology News

 

Clockwise is a technology news podcast where four people discuss four tech topics in under thirty minutes. The topics range from consumer products to cybercrime and the thirty-minute time constraint ensures that discussions remain concise and meaningful. Listeners are able to fit Clockwise into a weekly routine seamlessly as the show always runs for the same amount of time.

 

Link: https://www.relay.fm/clockwise

 

This Week In Tech (TWIT)

 

Network: TWiT.tv

 

Duration: 90-120 Minutes

 

Hosts: Leo Laporte

 

Subject: Technology News

 

Long-standing tech podcast, TWIT has been discussing trends in tech for 13 years. With a focus on consumer electronics and the internet, TWIT is one of the most popular podcasts out there. Being a roundtable discussion, conversations are natural and engaging for listeners. To keep things fresh and interesting, Leo Laporte invites various technology experts onto the show to get their take on emerging trends and changes in the industry.

 

Link: https://twit.tv/shows/this-week-in-tech

 

Cyberwire Daily

 

Network: the CyberWire

 

Duration: 20-30 Minutes

 

Host: Dave Bitner

 

Subject: Cybersecurity

 

Cyberwire is a cybersecurity news service with a daily podcast delivering news relating to different cybersecurity developments worldwide. In our digital age, cybersecurity is imperative to the success and feasibility of a business. By touching on current news and trends, Cyberwire Daily seek to educate and empower business owners with the relevant information needed to avoid becoming a victim of cybercrime.

 

Link: https://thecyberwire.com/podcasts/daily-podcast.html

 

MARKETING

 

InboundBuzz

 

Network: RedPandas

 

Duration: 15-60 Minutes

 

Host: Moby Siddique

 

Subject: Inbound & Digital Marketing

 

InboundBuzz is hosted by co-founder of RedPandas, Moby Siddique. Covering everything marketing related, like SEO, Hubspot and social media, Siddique discusses tactics and news surrounding Inbound Marketing with special guests. InboundBuzz uses a conversational and informative style to explore topics in simple terms, that otherwise may have been difficult to understand.

 

Link: https://www.redpandas.com.au/inbound-marketing-podcast/

 

GaryVee Audio Experience

 

Network: Gary Vaynerchuk

 

Duration: 10-120 Minutes

 

Host: Gary Vaynerchuk

 

Subject: Marketing & Entrepreneurship

 

Entrepreneur and CEO of Advertising Agency VaynerMedia, Gary Vaynerchuk is a notable and widely trusted voice in the Marketing and Entrepreneurship fields. The GaryVee Audio Experience is a daily mix of the content Vaynerchuk produces, ranging from keynotes to documentary snippets that discuss the future of Marketing and Entrepreneurship. With an outgoing and charismatic personality, he has built up a considerable audience and acts as an inspiration to many.

 

Link: https://www.garyvaynerchuk.com/podcast/

 

The Small Business Big Marketing Show

 

Network: Small Business Big Marketing

 

Duration: 30-90 Minutes

 

Host: Timbo Reid

 

Subject: Marketing & Entrepreneurship

 

Timbo Reid hosts a marketing podcast targeted towards small businesses that airs weekly. Reid applies big business marketing concepts and principles to campaigns with a tight budget for smaller businesses. Guest interviews with like-minded people help explore how their stories can be applied to smaller businesses, so that small business owners can market themselves in the best ways possible.

 

Link: https://smallbusinessbigmarketing.com/podcast-2/

 

HOW TO ACCESS PODCASTS

 

Podcasts are published on many different music streaming services as well as dedicated podcast apps like Castbox and Podcast Addict. Like both YouTube and the App Store, you’re able to subscribe to podcasts, search and browse individual episodes and in doing so, an algorithm will suggest more content that you might like based on your listening habits. There are many apps available on Android and iOS.

 

Castbox (Android & iOS)

https://castbox.fm/

 

Podcast Addict (Android)

https://play.google.com/store/apps/details?id=com.bambuna.podcastaddict&hl=en_AU

 

PocketCasts ($4) (Android & iOS)

https://www.pocketcasts.com/

 

iOS:

A quick look at how you can access podcasts on an Apple product through the pre-installed Podcast app.

https://youtu.be/ReVI9M0s_Wc

TAGS: how to, tips, Podcast